Starting your own business can be a bit overwhelming. Even though you are now provided with the freedoms and creative license you lacked at your last job, you are also facing a whole lot of business responsibility that you weren’t before. Basically, being a budding entrepreneur means that you have to start from the ground up. Though the credit and profits are all yours, so, unfortunately, is the work. This means that you need to find a way to be as efficient and professional as possible, but how?
Micah Smith to the rescue! A blogger for the business site SpinSucks.com, Micah gives the “three things your new company needs in order to dominate.” And, I mean, who doesn’t want to dominate?
Thing One: An Awesome Website. Getting customers is all about making a good first impression. In today’s fast-paced society that means having a sleek, professional, intuitive website. Grab viewers at the first look and ensure that they both take you seriously and want to investigate your business further.
Thing Two: An Elevator Pitch. Now this one’s a bit tricky. Since you’re essentially thinking up your business model as you go, it can be difficult to express it clearly and concisely, but you have to learn. Knowing exactly what it is you’re selling and having a kick-butt 30-second pitch to present it can be a powerful draw for potential customers.
Thing Three: A Well-Rounded Brand. A “brand” doesn’t necessarily mean a household name; all it means is that all of the aspects of your business lead to a recognizable whole. Your elevator pitch, website, logo, marketing, and social media strategy should all make sense and be sharable. Cohesion for customers pays of in the long run.
Starting a business from scratch can be a huge undertaking, a whole lot of stress, and, in the end, totally worthwhile. If you’re not currently incorporating the three things described above into your business, change up your modus operandi right away and get going. Oh, and remember to give some credit to Change Anything when you make your first million. . .